Perception and experience of hospitality in visiting the cultural centers of São Paulo
The present study traces reflections about the perception and the experience of hospitality in the cultural centers, considering its dimensions and its impact in other sectors. Therefore, an exploratory research of qualitative nature was developed to seek to investigate particular issues in the field of social sciences. In the theoretical basis, journals that deal with the set of themes of this article were sought. A survey was also conducted with visitors to cultural centers in the city of São Paulo, where the analysis of the obtained data was performed with the assistance of software. The research problem seeks to analyze the perception and the hospitality experience of the attendants of the Centro Cultural Banco do Brasil – São Paulo. In the middle of the above, the research propositions are presented, (P1) in view of the global scenario of mechanization and industrialization, the cultural centers are constituted in spaces where human relationships and interactions develop positively and more easily; and (P2) visitors to the Centro Cultural Banco do Brasil – São Paulo understand this place as a hospitable space. The objective of this research is to verify the perception and hospitality experience of the attendants of the Centro Cultural Banco do Brasil – São Paulo. The specific objectives seek; (O1) to reflect on the relationship between hospitality and cultural centers; (O2) demonstrate if the Centro Cultural Banco do Brasil – São Paulo is a place understood as a space that welcomes its visitors; (O3) present different ways for cultural centers to provide positive experiences to their visitors. Finally, there are opportunities for cultural centers such as the search for attributes or aspects to better receive people, the formulation of means to improve the satisfaction of its visitors and, finally, the performance of this organization with its different stakeholders to play a positive and beneficial relationship for those involved in this activity.
Copyright (c) 2020 Anderson Soares Lopes, Elizabeth Kyoko Wada
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