Work-family conflict management in international chains and private owned Nigerian luxury hotels: Implication for internal marketing strategy
This study examines the problem of work family conflict among international and private owned luxury hotels in South-South Nigeria. The study determined the prevalence of work conflict in luxury hotels, the management strategies of hotel management in handling family work conflict confronting the hotel workers, and the effect of management strategies on worker’s effectiveness. A judgmental sample of six private owned and four international chain hotels scattered across the South-South geopolitical zone of Nigeria was used for the study. Data for the study was obtained from management and front-line workers of the selected hotels with the aid of structured questionnaire. The study measured the prevalence of work family conflict, management response to work family conflict in luxury hotels, and the effect of management responses on worker’s effectiveness. The study revealed that front-line employees of Hospitality industry in Nigeria (private-owned and international chain) are faced with work family, role conflict, alongside the negative effects associated with it and that management response to dealing with the issue helps the employee in managing these effects. The study also revealed that management of international chain hotels in Nigeria have slightly imbibed the culture of their counterpart hotels in developed nations of the world while management of private owned hotels show little or no concern in amelioration these effects even in the midst of its prevalence and these attitude was attributed to lack of institutionalized social support system and poor government policy in regards to employment standards. It was therefore recommended that management of private owned hotels in Nigeria should imbibe strategies and tools used by international chain hotel in ameliorating work family conflict alongside the formulation of strategies peculiar to them and that Nigerian government should enforce laws that check employee welfare in the hospitality industry.
Copyright (c) 2021 Frederick Offiong Bassey, B Esu Bassey, Vivian Arrey Mbaze-Ebock
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