Hospitality and Stakeholders for Creative Economy Fairs in Sao Paulo: A Multiple Case Study

Abstract

This paper analyzes the characteristics of hospitality and stakeholders within the environment of creative economy fairs in Sao Paulo city from the perspective of their respective organizers. Exploratory research and semi-structured interviews were carried out with the organizers, and were determined that both of them were aware of the concepts of hospitality, stakeholders, and creative economy and considered them in their event planning. Despite the limitations found, this study demonstrates the need for further exploration of both sectors—hospitality and creative economy—in this context because they still lack sufficient scientific studies to determine the complex relationships between the themes.