Segmentation and Profile Analysis of International Tourists: A Systematic Literature Review.

Alvy Ashraf; Sazu  Sardar; Noor  Maliah Rity; Samir  Bhadra

Alvy Ashraf University of Rajshahi
Sazu Sardar University of Rajshahi
Noor Maliah Rity University of Rajshahi
Samir Bhadra University of Rajshahi

Keywords: Tourist Segmentation, Tourist Profiling, Segmentation, Market Segmentation, Activity Segmentation

Abstract

The need to understand tourists and their preferences has pushed toward segmenting and profiling tourists. The stakeholders of tourism sectors in developing countries are becoming aware of catering to specific types of tourists for a sound operation. This evidence-based systematic review attempts to categorize and profile international tourists. A total of 1386 records were found in the timeline of 2013-2023 from ScienceDirect, Scopus, Web of Science, and IEEE, where 20 suitable publications were selected. By synthesizing results from different articles, the review will assist in comprehending the diverse characteristics and preferences of international tourists. This paper has revealed that tourists may be segmented into two sections- motives they possess for the destination and activities they intend to indulge in. In fine, the stakeholders of the tourism industry in a country may utilize this information for bettering their product offerings and services.