Technology Adoption in Tourism and Its Effects on Tourist Behaviour

Abstract

The integration of technology within the tourism industry has reshaped the way travellers plan, experience, and share their journeys. This paper provides a comprehensive examination of technology adoption trends and their effects on tourist behaviour. Firstly, it offers an overview of the various technologies adopted in tourism, including mobile applications, social media platforms, virtual reality (VR), augmented reality (AR), and wearable devices. Secondly, it delves into the influence of technology adoption on different aspects of tourist behaviour across pre-trip, during-trip, and post-trip phases. Thirdly, it identifies challenges and barriers to technology adoption, such as the digital divide, privacy concerns, language barriers, and usability issues. Lastly, it explores opportunities and future directions for leveraging emerging technologies to enhance the tourism experience, improve business operations, and drive innovation within the industry. By addressing these objectives, this research aims to contribute to a deeper understanding of the complex interplay between technology adoption and tourist behaviour, ultimately informing strategic decision-making and shaping industry practices in the digital age.

Key words: Technology adoption, Tourist behaviour, Tourism, Digital innovations, Destination management