A multisensory approach to responsible management in community-based tourism: a case study in Hong Kong

Keywords: community-based tourism, multisensory stimuli, tourist experience design, responsible management, sustainable tourism, Yim Tin Tsai


This research discusses the relevance of a holistic approach to sensory stimuli based on endogenous resources as a contribution to responsible management in community-based tourism. The first stage of a case study based on Yim Tin Tsai (Hong Kong) was used as an exploratory approach to assessing the sensory potential of this offshore island. The village has been the subject of growing interest from visitors in experiencing the cultural, religious, and nature-based assets of the area following community involvement in the village development. This process was initiated after the island became abandoned due to residents’ migration, resulting in the revitalization of the area. Findings from the first stage of the empirical research focusing on visitors’ multisensory-informed experiences in the village are discussed, managerial implications of the proposed approach are depicted, and the second stage of the case study is outlined.

Author Biographies

Dora Agapito, University of Lincoln

Dora Agapito holds a PhD in Tourism. She is currently a Senior Lecturer in Tourism and Events Management at the Lincoln International Business School, University of Lincoln. She has several peer-reviewed papers published in journals such as ‘Tourism Management’, ‘Journal of Travel and Tourism Marketing’, ‘Destination Marketing & Management’, ‘European Planning Studies’, and ‘Urban Research and Practice’. She has participated in several funded research projects and her current research interests include sensory-informed visitor experiences, tourist experience design, destination marketing management, rural tourism, and social marketing. She is a member of the editorial board of the journal ‘Destination Marketing & Management’ and a referee of several international peer-reviewed journals.

Chung-Shing Chan, The Chinese University of Hong Kong

Chung-Shing Chan is a Research Assistant Professor at the Department of Geography and Resource Management - The Chinese University of Hong Kong. His doctoral research investigates the potential of green resources for city branding in Hong Kong. His teaching and research interests include place branding and marketing, sustainable tourism and eco-tourism.

How to Cite
Agapito, D., & Chan, C.-S. (2019). A multisensory approach to responsible management in community-based tourism: a case study in Hong Kong. Journal of Tourism Quarterly , 1(1-2), 1-13. Retrieved from http://htmjournals.com/jtq/index.php/jtq/article/view/5