Tourists’ Behavioral Intentions and Travel Motives: The Case of South Cotabato Province, Philippines
This study analyzed the influence of travel motives on behavioral intentions of tourists. Survey method was used in this study and employed a purposive sampling. The findings revealed that restoration as travel motive rated extremely high, while learning and discovery, passive enjoyment, self-fulfillment, social interaction, and destination image were all very high. The level of tourists’ intention to revisit, and intention to recommend were all very high. Restoration, learning and discovery, and self-fulfillment appeared to be the significant predictors to intention to revisit. Restoration, social interaction, and passive enjoyment significantly influence intentions of tourists to recommend a travel destination. This study is a significant contribution to the limited local researches in the area which may assist in generating tourism-related strategies and policies.