Cultural festivals and their impact on the Development of Tourism Destinations
Italy is known worldwide as a touristic destination, both for its beautiful landscapes and sea and for its unique cultural heritage. But even the well-known destinations have the chance to manage cultural events to attract different types of tourists and counteract seasonality. Our research focuses on the cultural festival La Notte della Taranta, which takes place in Apulia, in Southern Italy. Apulia is well known for its beautiful sea, its landscape and this peculiar music, which is called pizzica. This particular kind of music has been the basis for the creation of the festival La Notte della Taranta that was born in 1998 and is currently the largest European music event dedicated to the traditional music. This festival is currently able to attract over 230,000 viewers, thanks to an economic and regulatory management that has become a benchmark for other similar activities. Our attention has been focused on the economic and legislative choices that have made this success possible.