Online Destination Image Development: The Role of Authenticity, Source Credibility, and Involvement
Social media platforms are now prevalent in tourism literature and have the potential to influence tourists’ decision-making by impacting the process of their destination image (DI) formation. This study aims to investigate online DI formation in tourists' minds and its impact on the intention to visit a site by incorporating three pivotal constructs—authenticity, source credibility, and involvement. The interrelationships are examined for a sample of 360 tourists. The PLS-SEM findings highlight the need to explore the role of authenticity and involvement in online platforms' specific context more extensively. The outcome adds to the academic and industry discussion about the significance of online platforms in impacting the critical elements of tourism literature and offer important implications regarding destinations' social media representation.