The Influence of Cultural Inheritance in Residents’ Subjective Well-Being, in Ethnic Festivals
The Case of Oktoberfest in Blumenau, Santa Catarina, Brazil
Aiming to analyze the relationships between residents' perception of their subjective well-being, their ethnicity, and Oktoberfest in Blumenau, we developed this quantitative and descriptive research. We statistically analyzed the opinions from 400 respondents, all residents from Blumenau, Santa Catarina. The main results revealed that people more related to German culture tend to value Oktoberfest more than those that are not. Therefore, besides contributing to the research field of festivals and emerging themes, this research is helpful to destination managers and festival planners whose focus is an ethnic-cultural inspiration.