Journal of Tourism Quarterly http://htmjournals.com/jtq/index.php/jtq <p>The aim of <em>Journal of Tourism Quarterly (ISSN 2689-2294 - Online) </em>is to provide a peer-reviewed open access outlet for innovative studies that will make significant contributions to the knowledge, understanding, practice, and education of tourism.&nbsp; This open access journal also aims to contribute to the dissemination of knowledge through publication of high-quality, peer-reviewed research papers, while serving as a unique peer-reviewed forum for the community of students, academics and practitioners with a shared interest and devotion to the field of tourism.</p> <p><span style="text-decoration: underline;"><em>Journal of Tourism Quarterly </em>publishes research papers free of charge</span> that promote new ideas, models, approaches, paradigms and contribute to the development of knowledge and theory in the field of tourism.&nbsp;&nbsp;<em>Journal of Tourism Quarterly </em>strongly encourages cutting edge research scholarship, and fosters interdisciplinary contributions that expand our knowledge and understanding of the field of tourism.</p> en-US Journal of Tourism Quarterly 2689-2294 Trends in pet tourism research: a keyword co-occurrence network based review http://htmjournals.com/jtq/index.php/jtq/article/view/114 <p>Pet tourism has gradually attracted the attention of academia. This study adopts a mixed method of systematic literature review and bibliometric analysis for the first time. We used the PRISMA method to screen the Web of Science database for past high-quality academic articles on pet tourism. Bibliometric analysis was performed to determine annual publication trends, major research institutions, journals, keywords and author’s global geographical distribution. The Theory-Context-Characteristics-Methods framework was used to analyse theory, context, characteristics and research methods; and suggestions for future research were made through this framework. Lastly, this research helps researchers and hospitality managers provide new perspectives and insights.</p> WANG ZIJIAN Peihua Zhou Zongwei Hu Jian Ming Luo Copyright (c) 2026 WANG ZIJIAN, Peihua Zhou, Zongwei Hu, Jian Ming Luo 2026-02-22 2026-02-22 8 3 142 162 Factors Influencing the Penetration of Circularity within the Tourism Economy of Western Kisumu - Kenya: A Partial Least Squares Structural Equation Modelling. http://htmjournals.com/jtq/index.php/jtq/article/view/117 <p>In Africa, tourism destinations face sustainability challenges as tourist arrivals adversely affect their ecological integrity. Although circularity provides many opportunities, including resource efficiency and waste reduction, its penetration is limited. This study examines factors affecting the adoption of circular practices in Western&nbsp; Kenya, using a survey of 232 hospitality facilities and PLS SEM analysis. The results reveal, among others,&nbsp; a negative relationship between high tourist activity and circularity penetration, the awareness of environmental policies boosts circularity, and a positive effect of employee training on industrial integration of circularity. These findings emphasise the need for targeted interventions such as policy awareness, staff training, and infrastructure investment to promote circularity in the Kisumu tourism sector. The research provides empirical evidence from rural local enterprises in Kisumu, extending the understanding of circular principles applications in the rural tourism economy.</p> MATHIAS MWALO AMATA Destaing Nyenyi Nyongesa Copyright (c) 2026 MATHIAS MWALO AMATA, Destaing Nyenyi Nyongesa 2026-02-22 2026-02-22 8 3 163 181 Pandemics Knowledge Management and Resilience Building Among Tour Operators in Northern Tanzania http://htmjournals.com/jtq/index.php/jtq/article/view/112 <p>Tourism is particularly vulnerable to pandemics, especially in regions like northern Tanzania. This study explores how tour operators can enhance resilience through Knowledge Management Theory (KMT) and Resilience Theory (RT). Utilising qualitative methods, including interviews and observations, the research involved participants such as government officials, tour operators, tour guides, and association leaders. Findings indicate that, while operators have pandemic-related knowledge, significant gaps exist in information sharing. Key resilience strategies identified include adaptive practices, government engagement, and technology integration. The study highlights the importance of fostering a collaborative culture to enhance knowledge circulation and improve resilience against pandemic impacts. Effective knowledge management is essential for addressing health crises, while RT emphasises the necessity of adaptive strategies. The research provides valuable insights for policymakers and tour operators and contributes to the frameworks of tourism resilience and knowledge management for future studies.</p> MASERA GHAKA Agnes Sirima Geofrey Soka Jan Kuever Copyright (c) 2026 MASERA GHAKA, Agnes Sirima, Geofrey Soka, Jan Kuever 2026-02-22 2026-02-22 8 3 182 197 The blue-green butterfly: a framework to guide the implementation of sustainable actions in tourism organisations in Vanuatu http://htmjournals.com/jtq/index.php/jtq/article/view/118 <p>In the 21<sup>st</sup> century, tourism has increasingly been recognized as a critical sector for promoting sustainability. Yet, the implementation of sustainability concepts has long proven to be a major challenge for local tourism operators. This paper introduces the <em>Blue-Green Framework</em>, a novel model designed to aid tourism operators in navigating sustainability issues in context appropriate ways. The framework combines theoretical insights from sustainability literature that emphasize the interdependence of social, economic, and environmental factors, with insights developed from on-the ground fieldwork in Vanuatu. This paper outlines the framework’s development, key components, and its potential applications beyond the tourism sector.</p> Thomas Gillman Jeffrey Willis Ben Kaurua Copyright (c) 2026 Jeffrey Willis, Thomas Gillman, Ben Kaurua 2026-02-22 2026-02-22 8 3 198 215