Journal of Tourism Quarterly

Beyond the Virus: Exploring Socio-Demographic and Sustainability Drivers of Domestic Tourist Demand in Post-Pandemic Vietnam

Thuy Nhat Minh Vo — 2026-04-19

This study investigates the influence of sustainability, cultural engagement, and socio-demographic factors on domestic tourism demand in Vietnam during the post-pandemic recovery phase. Utilising quantitative data from 485 domestic tourists and Structural Equation Modelling (SEM), the research confirms that "Tourist Characteristics" (β=0.298) and "Impact of Tourism" on local economies (β=0.364) are significant positive drivers. The findings suggest an ethical shift toward responsible consumption in the Vietnamese market.

Negotiating Technological Legitimacy in Smart Ecotourism: Ethical Tension and Acceptance Thresholds

Ai-Shih Yang — 2026-04-19

This study examines how visitors assess the ethical legitimacy of data-driven technologies in smart ecotourism. Moving beyond instrumental acceptance models, the research conceptualizes ethical tension as evaluative ambivalence arising from competing judgments about conservation benefits and autonomy concerns. Survey data (N = 207) were analyzed using cluster segmentation and quadratic regression. The findings reveal a curvilinear relationship: moderate ethical concern supports acceptance when intervention is perceived as proportionate, whereas intensified concern reduces acceptance once a normative threshold is crossed. The results demonstrate that technological legitimacy depends not only on perceived usefulness but also on value-based judgments of ethical appropriateness. The study contributes to value-sensitive tourism research by positioning ethical evaluation as a boundary-setting mechanism preceding acceptance.

A Bibliometric Investigation of ‘Destination Social Responsibility’: Mapping Progress and Trends

AAQIB BASHIR — 2026-04-20

Destination Social Responsibility is an ethical framework that suggests an entity, whether an organization or an individual, will act for the greater good of society. The idea of Destination Social Responsibility surfaced in the Cape Town Declaration 2002 prompting scholars to investigate the association between tourism and social responsibility through a meticulous analysis of Destination Social Responsibility terminology. The progression of knowledge in all scientific fields is acknowledged to be a result of the contributions made by researchers over a prolonged period. Therefore, it is imperative to thoroughly review the accumulated knowledge to assess the subject's current status. In contrast to previous studies, this paper employs VOSviewer software to create bibliometric maps of destination social responsibility. The main objective of the proposed research project is to fully and completely identify and explain the numerous and varied research trends in the vast and extensive literature that relates to destination social responsibility. The VOSviewer software was used to evaluate 155 documents in total which were published in the Scopus indexed journals. Findings of the study reveal that developed and expanding economies are currently working on the growth and development of DSR and calls for more exploration of the phenomenon.