Kattiyapornpong, Uraiporn, and Xinru Yu. 2019. ‚ÄúDeterminants of the Effectiveness of Integrated Marketing Communications (IMC): Insights from Volunteer Tourism Organizations‚ÄĚ. Journal of Tourism Quarterly 1 (1-2), 14-30. http://htmjournals.com/jtq/index.php/jtq/article/view/1.