Environmental policies and procedures in the hospitality industry
A study of policies of Grecotel hotel chain in Greece
Abstract
The year 2020-21 has been an exceptional period for countries across the globe. During the world pandemic the debate is increasing on the environmental policies and their effective implementation. Many hotels, now-a-days, develop environmental policies and they use their policies as a marketing tool – to attract sales (Hsieh, 2012). According to an unofficial perceptual survey of a small sample, indicates that Grecotel is a prime hotel chain in Greece and it maintains a superior environmental policy. That is why, this study employed content analysis of policy documents to Grecotel hotel in Greece. This study analyzes the five annual policy document and sentiments from Twitter to understand the different ways and means to prepare, develop, and implement the better environmental policies. For a better understanding of the collected data, Word Cloud, Tree Map, along with the graphical representation of sentiments of stakeholders (customers, local residents, and policy makers) is presented in the paper. The paper identifies three crucial aspects of the policy – water, sustainability, energy, consumption, farm, training, recycled, fluorescent, environment, and savings for the hospitality sector. This paper also discusses the sentiment analysis. It was found that most of the visitors consider their policy as a positive and efficient marketing result.
For a better understanding of the collected data, Word Cloud, Tree Map, along with the graphical representation of sentiments of stakeholders (customers, local residents, and policy makers) is presented in the paper. The paper identifies three crucial aspects of the policy – water, sustainability, energy, consumption, farm, training, recycled, fluorescent, environment, and savings for the hospitality sector. This paper also discusses the sentiment analysis. It was found that most of the visitors consider their policy as a positive and efficient marketing result.
