Beyond the Virus: Exploring Socio-Demographic and Sustainability Drivers of Domestic Tourist Demand in Post-Pandemic Vietnam

Thuy Nhat Minh Vo; Eric Olmedo

Thuy Nhat Minh Vo Swiss Institute of Management and Sciences
Professor Eric Olmedo Swiss Institute of Management and Sciences (SIMS), Baarerstrasse 71, 6300 Zug, Switzerland

Keywords: Sustainability, Responsible Tourism, Local Culture, Post-COVID, Domestic Tourism Demand, Vietnam

Abstract

This study investigates the influence of sustainability, cultural engagement, and socio-demographic factors on domestic tourism demand in Vietnam during the post-pandemic recovery phase. Utilising quantitative data from 485 domestic tourists and Structural Equation Modelling (SEM), the research confirms that "Tourist Characteristics" (β=0.298) and "Impact of Tourism" on local economies (β=0.364) are significant positive drivers. The findings suggest an ethical shift toward responsible consumption in the Vietnamese market.

Author Biography

Professor Eric Olmedo, Swiss Institute of Management and Sciences (SIMS), Baarerstrasse 71, 6300 Zug, Switzerland

Author Information:

First Author:Vo Thuy Nhat Minh
Affiliation:Swiss Institute of Management and Sciences (SIMS), Baarerstrasse 71, 6300 Zug, Switzerland
Email:vothuynhatminh@gmail.com
Corresponding Author:Professor Eric Olmedo
Affiliation:Swiss Institute of Management and Sciences (SIMS), Switzerland
Email:olmedo@simsswiss.ch