http://htmjournals.com/jh/index.php/jh <h2><em><strong>Journal of Hospitality</strong></em></h2> <p><strong>ISSN 2643-0924 (online)</strong></p> <p>&nbsp;</p> <p>The aim of <em>Journal of Hospitality </em>is to provide a peer-reviewed open access outlet for innovative studies that will make significant contributions to the knowledge, understanding, practice, and education of hospitality.&nbsp; This open access journal also aims to contribute to the dissemination of knowledge through publication of high-quality, peer-reviewed research papers, while serving as a unique peer-reviewed forum for the community of students, academics and practitioners with a shared interest and devotion to the field of hospitality.</p> <p><em>Journal of Hospitality </em>publishes research papers free of charge that promote new ideas, models, approaches, paradigms and contribute to the development of knowledge and theory in the field of hospitality.&nbsp; The <em>Journal of Hospitality </em>strongly encourages cutting edge research scholarship, and fosters interdisciplinary contributions that expand our knowledge and understanding of the field of hospitality.</p> en-US Journal of Hospitality 2643-0924 http://htmjournals.com/jh/index.php/jh/article/view/57 <p>Airbnb, a peer-to-peer platform connecting guests with short-term accommodation in private housing has afforded entrepreneurs the opportunity to create new economic opportunities for themselves by monetizing a spare room. For many in Kenya, the term Airbnb is used to describe the entire short-term rental industry. Therefore, the study sought to find out from the short-term rental proprietors (i.e., supply-side) their understanding of the term Airbnb. Does it represent a brand or an entire product category? Using snowball sampling, the study interviewed ten (10) short-term rental proprietors in Eldoret, Kenya. This study extends Keller’s customer-based brand equity model to cater for brands that may experience genericization. This is where a brand's name becomes synonymous with a general product or service category it belongs to.</p> Geoffrey Riungu James Kamwea Beatrice Imbaya Lydia Akunja Frimar Kiama Copyright (c) 2025 Geoffrey Riungu, James Kamwea, Beatrice Imbaya, Lydia Akunja, Frimar Kiama https://creativecommons.org/licenses/by-nc-nd/4.0 2025-03-11 2025-03-11 7 1 1 12 http://htmjournals.com/jh/index.php/jh/article/view/58 <p>The hospitality industry is undergoing a significant transformation due to the integration of advanced technologies, particularly Artificial Intelligence (AI). This paper explores the role of AI in enhancing service delivery within the hospitality sector, focusing on its impact on customer service, operational efficiency, personalization, and innovation. Through a comprehensive review of existing literature and case studies, the paper identifies key AI applications in areas such as customer interaction, predictive analytics, resource management, and operational automation. Furthermore, the challenges and ethical considerations related to the deployment of AI technologies in hospitality are discussed, offering a balanced perspective on its advantages and limitations. This paper contributes to the ongoing discourse on how AI can reshape the future of hospitality service delivery.</p> Adam Marcus Copyright (c) 2025 Adam Marcus https://creativecommons.org/licenses/by-nc-nd/4.0 2025-03-23 2025-03-23 7 1 13 31